A fogyasztók, mint kooperatív partnerek a vállalati értékteremtésben = Consumers, as cooperative partners in the company's valuation

Abstract

Many companies are still thinking of products, instead of recognizing the XXI. century consumer experiences of possibility. In recent years, there is an increasing demand for marketplaces where companies are actively engaged with consumers, so the company recognizes the importance of consumers’ ability and know-how. Thanks to the Internet, the flow of information all over the world has become enormous, which led to an exponential decline in the information disadvantage of consumers against companies. As a result, consumers have nearly as much information as companies and this is a major shift in power relations. In this study, we focus on analyzing the co-operative attitudes towards corporate stakeholders, and we illustrating this through two Internet businesses. Our aim are to focus on value-creating consumers and “adventure businesses”, in addition we would like to review the related literature, research, and we are focusing on the DART model.