A szállodalánc tagság és a standardizáltság szintjének vizsgálata a hazai szállodákban = Analysis of the hotel membership and the level of standardisation in Hungarian hotels

Absztrakt

The role of standardisation has always been an important topic in the production and service literature. In tourism and the hotel industry standardisation is sometimes an advantage and other times a disadvantage. This research focuses more on the advantages and wants to exploit them for the benefit of Hungarian hotels. The paper analyses the methods of standardisation and determines the level of standardisation in hotels. Besides it aims to determine the size of the relationship between the level of standardisation and the hotel affiliation. It answers an important question: Only those hotel services can be standardised which belong to a hotel chain? Is there a significant relationship? There are 81 questionnaires filled out by hotel general managers of those hotels which belong to the Hotel Association of Hungary. Only the three-, four- and fivestar hotels were questioned. The results show that the level of hotel standardisation depends on the hotel chain membership but it determines the level only by 5%. It proves that independent hotels’ processes can be as well standardised as the hotel chain members’.