A horvát országimázs új fejezete - az uniós csatlakozás

Absztrakt

Croatia becomes the newest star of the European Union in year 2013 which event has already been equal to a quiet difficult task for the country and at the same time for its country image recently, and will mean the same during the brand-new episode in the life of Croatia beginning with its accession to the European Union. Conscious development and constant cultivation of the country image are prominent tasks for all countries of today, the 21st century, as the transformations of the end of the last century, births and rebirths of new countries have resulted an extremely hard situation in the nations' competition for the tourists, the investors, the export, or even for the recognition and positive judgement of Europe, thus the European Union. Croatia's country brand is a specific one as it is built up of really sensitive elements, while in its centre there is a nation that used to be part of series of confederations during its history, adapting or not adapting to the actual one in each period; and from the year 2013 it has to find its place in the European Union.