A ló- és lovassportokhoz, oktatásukhoz kapcsolható marketing és vidékfejlesztés kérdései : Példák Ausztriából, Erdélyből és Magyarországról

Absztrakt

The human-animal relation is the most "personal" at horse species. The authors present some basic information about the horse breeding and try to give an overview about the topics of the title, based on their own professional experiences. They give standpoints for marketing, educational and labour ethics, for the cultured recreation, and for the rural development and tourism. They give examples from the past and present situation (in Austria and Hungary), and future trends (in Romania, Transylvania). These are very different from the conceptions, which use to consider this topic mainly as sport subject.