The relationship between employee satisfaction and internal CSR initiatives targeting sports and health education

Abstract

In many industries, the globalising world and technological advances have enabled unrestricted labour flows, making the creation and maintenance of employee satisfaction one of the biggest challenges of modern HR. Employees are now expressing a strong demand for responsible corporate behaviour, for their organisations to look after them beyond their legal obligations. Managers have therefore had to meet the needs of colleagues without compromising organisational objectives. This brings us to CSR as we know it today, including sport and health promotion. These programmes serve a dual purpose. On the one hand, they improve the mental and physical well-being of the individual, which subsequently contributes, directly or indirectly, to the success of the company. In our country, too, more and more large companies and SMEs are recognising this trend and are adapting their internal CSR programmes year by year to the challenges of the times. In this article, we have conducted a document analysis comparing the views of the literature and CSR standards with the sports and health-focused actions of three of Hungary’s largest employers.