Magyar

Abstract

Fitness industry is an important segment of sports economy worldwide. The number of registered members in fitness clubs has shown a slow, but steady increase (IHRSA, 2015).  In Hungary, it is not only the indicators of physical activity that are considered low, but also the rate of sports activities done in fitness clubs. It is timely to conduct a study on the stakeholders of the fitness sector, as gyms offer sports facilities that are available for all, and by exploring the main factors influencing the gym choice and the participation in fitness trainings, a larger mass of people could be reached, and sporting habits could be changed and improved. As our primary research method, we used questionnaire survey among fitness consumers. 753 guests attending to gyms responded to the questionnaire. 500 of them are women (66%) and 253 are men (34%). Results reflect that tangible environment (mainly equipment and cleanliness) has the strongest influence on the gym choice of fitness sector consumers.  Apart from these the quality of basic services, as well as staff-related aspects (trainer, good community, atmosphere) played the most important role in their choice.