Sporting goods manufacturers' responsible behaviour in special regard to environmental protection

Abstract

The condition of companies' long term viability and competitiveness is to realize that they have an indisputable and untransferable responsibility for their environment and for the society. In the last three decades the acceptance of corporate social responsibility (CSR) improved a lot, especially in the developed world. Organizations are facing pressure from governments, international agreements, society and various stakeholders, to improve their behaviour towards the natural environment. Companies try to reveal social and environmental connections proactively
in order to the solution will be built in their good practise. The aim of this study is the conceptual clarification of corporate social responsibility,
next the analysis of two top sporting goods manufacturers' (Adidas Group and Puma) CSR activity in special regard to their environmentally conscious behaviour with the help of data gained from their websites, reports, case studies