A személyes találkozások szerepe a szervezetek közötti kapcsolatokban = The role of personal meetings in business relationships

Abstract

Does the spread of information technology terminate the importance of personal
relationships, trust, fairness and the loyalty in inter-organizational relationships?
In our study we present the results of two researches, which draw the attention
to the fact that while information technology transforms the inter-organizational
relationship techniques, the personal encounters maintain their significance. The results of our survey indicate that new IT solutions bring enormous changes in handling customer relationships. In the same time however the analysis of the interviews seems to indicate an opposite trend: the parties consider that the face to face interaction will be important in the future too. We believe that during interorganizational
relationships both ways of interaction can be effective, and they jointly play important part in the parties' valuation of the relationship.