A vállalkozások környezetvédelmi aktivitásának lakossági megítélése a Balaton déli vízgyűjtőjén

Abstract

In our research we focused on an ecologically sensitive area, we analysed the population attitudes of corporate environment activities in the south catchment area of Lake Balaton. Our prime aim is to reveal those local population groups who are ready to be a partner in CSR (and with environmental) actions with their consumer attitudes and purchasing decisions. The research realised within the framework of TÁMOP-4.2.2.A-1 l/l/KONV-2012-0038 project and it is based on a result of public survey of 500. Data was analysed by multivariate statistical methods. According to our results those responders showed more willingness to environment friendly consumption and to purchase products from corporates with CSR activities who find the common values more important than the average. „Individualists" who prefer a specific quality of life and „Indifferent" showed reluctance to responsible consumption compare to the „Cost-oriented" group.