An effect of globalization : linguistic landscape of Hódmezővásárhely in pub- and restaurant names 1920-2012

Absztrakt

Linguistic landscape is the presence of written signage in the public space that includes, for instance, street
signs, warnings, shop names, building names, advertisements and informative signs. Among these signage the names of services, namely restaurants and public houses (pubs), cafes are an important constituents as they
contribute largely to the linguistic landscape by being numerous and they well reflect the name-giving trends
and fashions of the age in which they exist. Their contribution to the linguistic landscape is particularly
outstanding as very often physically the same restaurant, café or pub exist with different name depending on
the era and they are re-named to conform the actual name-giving trend and idealism of the society or political
era they exist in. In the present paper I examine the change in the names of restaurants, pubs and cafés from the beginning of the 20th century till the present times.