Survey of Consumption and Purchase Habits of Bologna Sausage

Abstract

One of the most typical products of the Hungarian meat industry is the Bologna sausage, which shares consumers very much, children mostly love, but most adults are trying to avoid this meat product because of its composition and manufacturing technology. I was curious about how the consumption and purchase habits of this product are changing nowadays. The results suggest that approximately 58% of the respondents consume Bologna sausage. Many people do not eat this because they consider its poor quality, small meat content, unhealthy product. The respondents consider the properties of Bologna sausage (taste, first impression, type) to be the most important aspect. However, during the evaluation of the survey results, it was felt that most consumers are unfamiliar legislation relating to Bologna sausage and manufacturing technology of Bologna sausage. As an example, around 80% of consumers of Bologna sausage do not know that it should have a meat content of min. 51%, many would expect a higher meat content than this. In some cases, it can feel a lot of negative opinions and the negative impact of the media on the product (“because it’s on the carcinogen list of WHO”).