Balatonszárszó marketing szempontú vizsgálata

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Edina Vincze-Lendvai

Abstract

Near the Laké Balaton there are a lot of little or bigger villages. I chose one of their numbers: Balatonszárszó, to make a marketing analysis. First I made a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis of Balatonszárszó. The main establishment are: the developing village is a perfect summer resort for people who like a peaceful, quiet place.

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How to Cite
Vincze-Lendvai, Edina. 2009. “Balatonszárszó Marketing Szempontú vizsgálata”. Current Social and Economic Processes / Jelenkori Társadalmi és Gazdasági Folyamatok 4 (2):34-41. https://doi.org/10.14232/jtgf.2009.2.34-41.
Section
Ökonómia és vidékfejlesztés