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Abstract

Country image, marketing, PR and public opinion all plays an important role in modern geopolitics. These tools are also necessary for building up Soft Power influence.
One of the most effective ways of building up international prestige is by organizing international events. Events with the more international attention, the better. Modern Olympic Games are one of the most followed events globally, so they are a great way to facilitate international prestige and awareness. At its 128th meeting in Kuala Lumpur in July 2015, the International Olympic Committee selected the People’s Republic of China and the city of Beijing as its venue for the 2022 Winter Olympics. Thus, after the 2018 Korean and 2020 Japanese Olympic Games, Beijing will be the third consecutive Olympics in Asia. This is unprecedented in the history of the Olympics and shows the growing geopolitical and geoeconomic power of Asia. Looking back on the history of modern Olympic Games,
it is obvious that countries in the process of modernization and catching up with the global elite are likely to use the Olympic Games to represent their level of development and power. Examples include the 1936 Berlin Olympics, the 1964 Tokyo
Olympics, and the 1988 Seoul Olympics, and the 2008 Beijing Olympics,
which was China's spectacular entrance to the forefront of the global elite club. To understand China’s situation better, we should also look at how China fit into the core-periphery model and the path of Asian countries that have already successfully risen to be developed countries like Japan and South Korea. We will also examine the relationship between China’s economic and foreign policy in the centre-periphery and then its geopolitical consequences.