Elvárások vizsgálata az Y generációnál

Absztrakt

The phrase Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day, which they defined as different from Generation X, and then aged 12 or younger as well as the teenagers of the upcoming ten years. Since then, the company has sometimes used 1982 as the starting birth year for this generation. Our essay and survey target was to reveal some difference in expectancies of Generation Y. We studied 20-30 years old employees, who works at multinational organization. We studied expectational possibilities, these were the following: salary, mangers personality, good Schedule, work place possibilities, colleagues, challenge at profession, workplace localization, development in profession. Our results showes, that women in Generation Y are more carrieristic than men. They appraised more the salary, professional challenges and development in profession.